THE 4 BASICS OF A GREAT SALES MESSAGE

Salesmanship is the same now as it was back when the first Neanderthal traded up to a cave with a better view for a slab of mastodon meat. It’s an exchange of value. Your job is to show your prospects the value you offer. It’s salesmanship in print. It’s sending out a little, two-dimensional salesperson who connects with your prospects and convinces them that what you have is truly valuable.

A GREAT SALES MESSAGE IS A CONVERSATION WHERE YOU MAP OUT FOUR ELEMENTS:

1. Who You Are

Establish that you’re someone your customers can trust. Tell them who you are. They need more than your name, rank and serial number, so tell them your background. Position yourself in your prospects’ minds, and explain who you are in a way that is advantageous to them. Establish yourself as an authority.

2. What You’re Offering

Explain your product, service or information in a way that’s very basic. Spell out the features.

3. What It Will Do for Your Customer

Now that they know exactly what they are getting, show them what it will do for them. Walk them through the benefits. It’s not just a book; it’s a book that will change their lives by showing them the techniques and skills they need to make massive improvements. You’re helping them do something better, or achieve something they couldn’t achieve before, or gain entrance into a world that they otherwise wouldn’t have access to.

4. What They Need to Do Now

Walk your prospects to the next step, whether it’s to sign up for a free trial, join the membership site or buy the product. Hold their hand and show them what to do; otherwise, you might lose them.